It’s Wednesday and that means it’s time to put on our Traffic Hats!

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on GATHER INFORMATION.

The first step to creating a good press release is figuring out exactly what you’re announcing. The traditional purpose of a press release to announce a change, a new company, or another different aspect of your business. Don’t worry — you can often find a great angle if you dig hard enough.

Heck, if you don’t have a reason to send a press release, make one. Host a contest or do a charity event. Then get that release written and submitted.

It’s also easy to write a press release when you consider what your company offers and which problems it solves.

Here is an example:

http://www.prweb.com/releases/2008/10/prweb1437864.htm

You’ll see on that page and on the screenshot below that the owners of OutsourceWeekly.com – Jimmy D. Brown and Nicole Dean released a press release about how the economy is causing more people to hire contractors rather than paying for full time employees and how this can be an option for small businesses to continue to stay in business during these hard times.

You should always describewhat’s happening,who’s involved,when it’s happening,where it’s happening, andwhy it’s happening. You can search for some press releases on the Internet to get a feel for how these are written and the information that’s included.

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

Make it a great day!