PPC Traffic | Bid Outside The Box

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on BID OUTSIDE THE BOX.

 

In addition to the standard keywords, you also want to bid on other terms people might be searching for. One of the best strategies that professional PPC users use is bidding on terms that are highly specific.

 

Some examples would be:

 

Company URLs

Company names

Specific product names

Specific product names plus the word “review”

 

As you become more and more used to using PPC, you will find additional terms to bid upon. You will also find some duds, so it’s best to get rid of those as soon as you find out they are not working. Fine-tuning your search terms will help you increase your traffic and get targeted visitors.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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I’m Hiring. Help Wanted.

Categories : Internet Marketing

We are currently seeking a star affiliate marketing manager to join our innovative company. Net Success Systems produces educational digital products teaching internet marketing to small and mid-size businesses.

We are located in Vancouver, Canada. We’ve been in business since 1999 and going strong within the internet media space.

This is a results-based position where you will be generating more sales for our products, by recruiting new and managing our existing affiliate partners. You will be given UNLIMITED potential for personal/career growth with us.

The position can be tele-commute for you so this means fully flexible hours and you just need reliable phone/email/web to operate the marketing work.

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RESPONSIBILITIES
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* Recruiting new affiliates - this involves contacting other websites and trying to initiate partnerships with them to drive more leads and sales.

* Improve existing affiliate relationships – speaking to our existing affiliates and seeing how the relationship can be deepened, improving our presence upon partner sites. This involves lots of phone conversations or online chat on a consistent basis.

* Setting up and maintaining cross-marketing efforts such as doing email marketing for one of our partners on a set schedule.

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MUST-HAVE REQUIREMENTS -read carefully
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* Extreme likability - able to rapidly develop rapport and be-friend unfamiliar people into real relationships beyond just business.

* Self-motivated with the ability to take direction and work independently with little supervision

* Superb, professional communication skills in writing and speaking.

* Sharp memory for people

* Sincere and genuine – LIKES people.

* Already knows internet marketing tools such as Alexa, Compete, Search Engines, Aweber and Amember, etc

* Knows excel and basic HTML. Highly “internet savvy” and comfortable with them.

* Understands the affiliate marketing industry well already i.e. terminology: landing pages, etc.

* Understands critical, key concepts such as conversion in the online marketing space.

* Superb team player – must be able to coordinate with our graphics team, content production team, and customer support people.

* Detail-oriented: can read numbers and statistics

* Must be able to negotiate and close a deal when/if ever asked to.

* PLUS: Existing contacts rolodex of affiliates in the business opportunity, entertainment, or natural health industries. (Optional)

* PLUS: Attractive phone voice

* PLUS: knowledge of social media marketing, pay-per-click, email marketing.

If you fit, feel free to apply. We need a results-driven, sociable person who fits the above, regardless of standard education credentials.

Given the right person, this is a long-term, secure position with our company.

If you feel confident about this and are enthusiastic to come on-board, just reply and let us know your relevant experience. We’ll then plan a phone call with you.

Application Deadline:

I am looking to fill this position ASAP therefore your application must be emailed to me no later than Monday March 1st.

Those who apply and are accepted to go to the next level will be given a more formal internship description and contract which will spell out your responsibilities and my responsibilities to you.

Of course, this is just a short list of what the internship actually will entail, but it’s enough to weed out most people and take only a few to the next level.

If you feel you have what it takes to be my Affiliate manager intern, want to work closely with me, and eventually run my affiliate marketing and joint venture business then pay attention to what I am going to ask you to do next…

1. Re-read this email 2 times to make sure you feel you are the right person and qualified.

2. If you are qualified and interested in the position DO NOT send in a resume.

Email me a 1-page sales letter on why you are the perfect person for the position and why I should consider hiring you.You can send it to glen AT glenhopkins.name with the subject line “Help Wanted”.

If you feel you are the person for this internship, prove it to me and get this recommendation in my hands ASAP via email.

I am only taking a look at the first 25 applications to arrive in my email, and they must all arrive to me no later than Monday March 1st. No further applications will be accepted after that time.

Do you have the clarity to know if this internship position is for you? If so, get busy writing your 1000 word sales letter immediately. This will fill up with 25 applicants, very, very quickly.

If this is not for you, but you think you know someone who fits the bill, please FORWARD this to them.

Thanks for reading this and considering the position. This just might be… The Perfect Internship Opportunity of Your Lifetime!

Email Glen AT glenhopkins.name with your 1000 word application/sales letter.

If you have any questions, please let me know.

All the best,

Glen Hopkins
President,
Net Success Systems

P.S. Please understand that I expect a large response so I apologize in advance but I will only be able to get back to those who will be considered for the position. If you are considered, I will contact to set up a phone interview.

P.P.S. DO NOT respond to this post with a comment. Please follow the instructions as provided.

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PPC Traffic | Content Bids

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on CONTENT BIDS.

 

In addition to showing up at the top and right side of the search engines for paid ads, you can also choose to show up inside other people’s website content.

 

You’ve probably heard of Adsense. This is when web publishers (website owners and bloggers) put Google’s ads in their content.

 

Where do you think those ads come from? You guessed it. Adwords. So, yes, you can be on the other side of things and display ads on other people’s sites.

 

This is called “content bids” and is a separate option in your Adwords dashboard.

 

There are benefits to doing this. Content bids can give you more traffic, especially since the ads show up among targeted niche content. Oftentimes, you can get content bids very inexpensively.

 

Before you decide to jump on this, consider the main drawback to content bids, too. That is that the people who are reading web content may not be looking to buy things. They may not be in as much of a “shopping” mentality as those searching on the search engines would be.

 

Many people choose not to turn on the content bids in order to save money. You’ll have to test to see if it works for you and is worth your money.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | People’s Ads

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Todays traffic tip is on PEOPLE’S ADS.

 

You can learn a lot by looking at other people’s ads. If you notice that a certain website always bids at the top spot, you can rest assured that they are making some money.

 

Take note of the phrases they are using in their ads. If they’ve been running their campaign for any length of time at all, the chances are good that they have been testing their click through rate as well as their conversion rate.

 

No — you don’t want to copy what they are doing, but there is nothing wrong with learning from successful people. Take ideas, and change them to make them your own.

 

There are always ways to improve on what is already working.

 

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

Make it a great day!

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PPC Traffic | Matches

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on MATCHES.

 

There are three basic ways you can enter your keywords into the PPC engines as you bid on your keywords.

 

These three ways include:

 

  • Phrase match

  • Exact match

  • Broad match

 

Let me define those for you.

 

Phrase match is when your ad would appear for your keyword, plus additions to that keyword.

 

For example, if you enter your keyword as cowboy boots your ads would appear when people search for cowboy boots, as well as blue cowboy boots. Your ad would not appear if someone searched for boots cowboy or cowboy shoes.

 

Broad match is actually the default and it will make your ad appear whenever your keyword is used in any order.

 

You may show up for for cowboy boots and boots cowboy.

 

Exact match is when you surround your keyword with brackets. That means you want your ad to appear only when someone searches for that exact term.

 

That means your ad will appear only for the keyword cowboy boots and never for anything else.

 

Of course, when you combine these matching methods your ad will appear for many different combinations. It’s all about testing and figuring out what will work best for you.

 

If you want to be completely targeted and spend as little money as possible you should stick with exact match for now. Still, you may be leaving a lot of money on the table by leaving out broad match and phrase match.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Negative Keywords

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on NEGATIVE KEYWORDS.

 

Just like you’re concerned about getting the right kind of traffic, you should be just as concerned about getting the wrong kind of traffic. You, of course, want to avoid paying for ads that don’t convert. That’s why you should make use of the negative keyword tools in your PPC engine. When you enter these, your ad will not show when your negative terms are searched for.

 

For instance, let’s say that you are selling a topical acne treatment (a cream).

 

You might then choose to use “supplement,” “pill,” and related keywords as negative keywords so that your ad does not appear during searches that are done by people looking for an acne pill treatment (capsule).

 

This will save you a lot of money, which will allow you to focus on the words you really care about.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Relevant Page

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on RELEVANT PAGE.

 

One mistake that manypeople make is sending their PPC traffic to an unfocused or bad landing page.

 

You want the landing page to be relevant to what that person searched for. This will ensure that your visitor doesn’t simply click away the second they land on your page.

 

People are often trying to find something very specific, and if it’s not clear that you have what they want you’ll lose that visitor fast. If you make an effort to customize a landing page that is relevant to your website you will find that your traffic converts a lot better.

 

This often means sending visitors to different web pages depending on the keyword they clicked on.

 

For example, if one of your keywords targets “natural acne treatments for sale,” you want to make sure the page people come to clearly showcases these natural acne treatments.

 

If a different ad created references “homemade recipes for acne,” that landing page had better show some homemade recipes.

 

It might seem picky, but the more targeted your page is, the more likely your traffic is to convert into sales.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Your Ads

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on YOUR ADS.

 

Sometimes, people don’t click on our ads even when we think they’re great. There are many different reasons for this, and that’s why it’s so important to split test your ads. Pay Per Click engines like Google Adwords actually make this easier than ever. You can set up two or more different ads so you can see what is the better performer over time. I recommend that you take advantage of this because you might find that one ad never gets clicks and the other gets great clicks and conversions. Once you have these results, you can delete the non-performer and concentrate on the one that’s giving you the level of traffic and sales that you want.

 

It’s important to keep in mind that if people are searching and your ad pops up it should contain the keyword you’re targeting. That’s because the search engines highlight the keywords in your ad, which makes them stand out more to your prospects. This is a great way to get more clicks and more traffic.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Test

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on TESTING.

 

The best thing you can do after you’ve selected your keywords is to test them out. Don’t start out with a huge bid amount because you can quickly lose money that way. You’ll want to start off with a lower amount to see how many clicks you end up getting. It could be that you’re not getting as many as you expected, so you’ll want to increase your bids. Or, you might find that you’re seeing some traffic and high returns.

 

Don’t worry — testing doesn’t take long. You can determine within a few days whether or not you should discontinue your ads, tweak them, or keep them going as they are. Being cautious is the best thing at this point, because there are way too many people who dive in headfirst with PPC and then end up with a huge bill that just didn’t pay for the kind of traffic they received. If you do this right, on the other hand, the results from PPC can be faster and more profitable than they are with article marketing.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Plan

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on PLANNING.

 

As I mentioned earlier, it’s very easy to get carried away and pay too much for your PPC advertising. That’s because your ad might be shown more than you expected, and a lot of people click on it. If you haven’t tested this you can lose a lot of money.

 

The absolute best thing you can do is to plan ahead and learn all you can about this method of traffic generation. The first step in planning is doing proper keyword research. You want your ads to be highly targeted so that when people search and your ad pops up, it entices them to click.

 

For example, if you are selling a certain brand of MP3 player you wouldn’t want your ad to pop up for the search term “CD player.” Instead, you would select keywords that are targeted to strictly to MP3 players.

 

Before you even start your campaign you need to use the Google keyword tool ( or something similar) to determine what your keywords should be.

 

The Google keyword tool can be found here:

https://adwords.google.com/select/KeywordToolExternal

 

This careful planning will help you earn money instead of losing money.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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