PPC Traffic | Negative Keywords

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on NEGATIVE KEYWORDS.

 

Just like you’re concerned about getting the right kind of traffic, you should be just as concerned about getting the wrong kind of traffic. You, of course, want to avoid paying for ads that don’t convert. That’s why you should make use of the negative keyword tools in your PPC engine. When you enter these, your ad will not show when your negative terms are searched for.

 

For instance, let’s say that you are selling a topical acne treatment (a cream).

 

You might then choose to use “supplement,” “pill,” and related keywords as negative keywords so that your ad does not appear during searches that are done by people looking for an acne pill treatment (capsule).

 

This will save you a lot of money, which will allow you to focus on the words you really care about.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Relevant Page

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on RELEVANT PAGE.

 

One mistake that manypeople make is sending their PPC traffic to an unfocused or bad landing page.

 

You want the landing page to be relevant to what that person searched for. This will ensure that your visitor doesn’t simply click away the second they land on your page.

 

People are often trying to find something very specific, and if it’s not clear that you have what they want you’ll lose that visitor fast. If you make an effort to customize a landing page that is relevant to your website you will find that your traffic converts a lot better.

 

This often means sending visitors to different web pages depending on the keyword they clicked on.

 

For example, if one of your keywords targets “natural acne treatments for sale,” you want to make sure the page people come to clearly showcases these natural acne treatments.

 

If a different ad created references “homemade recipes for acne,” that landing page had better show some homemade recipes.

 

It might seem picky, but the more targeted your page is, the more likely your traffic is to convert into sales.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Your Ads

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on YOUR ADS.

 

Sometimes, people don’t click on our ads even when we think they’re great. There are many different reasons for this, and that’s why it’s so important to split test your ads. Pay Per Click engines like Google Adwords actually make this easier than ever. You can set up two or more different ads so you can see what is the better performer over time. I recommend that you take advantage of this because you might find that one ad never gets clicks and the other gets great clicks and conversions. Once you have these results, you can delete the non-performer and concentrate on the one that’s giving you the level of traffic and sales that you want.

 

It’s important to keep in mind that if people are searching and your ad pops up it should contain the keyword you’re targeting. That’s because the search engines highlight the keywords in your ad, which makes them stand out more to your prospects. This is a great way to get more clicks and more traffic.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Test

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on TESTING.

 

The best thing you can do after you’ve selected your keywords is to test them out. Don’t start out with a huge bid amount because you can quickly lose money that way. You’ll want to start off with a lower amount to see how many clicks you end up getting. It could be that you’re not getting as many as you expected, so you’ll want to increase your bids. Or, you might find that you’re seeing some traffic and high returns.

 

Don’t worry — testing doesn’t take long. You can determine within a few days whether or not you should discontinue your ads, tweak them, or keep them going as they are. Being cautious is the best thing at this point, because there are way too many people who dive in headfirst with PPC and then end up with a huge bill that just didn’t pay for the kind of traffic they received. If you do this right, on the other hand, the results from PPC can be faster and more profitable than they are with article marketing.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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PPC Traffic | Plan

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on PLANNING.

 

As I mentioned earlier, it’s very easy to get carried away and pay too much for your PPC advertising. That’s because your ad might be shown more than you expected, and a lot of people click on it. If you haven’t tested this you can lose a lot of money.

 

The absolute best thing you can do is to plan ahead and learn all you can about this method of traffic generation. The first step in planning is doing proper keyword research. You want your ads to be highly targeted so that when people search and your ad pops up, it entices them to click.

 

For example, if you are selling a certain brand of MP3 player you wouldn’t want your ad to pop up for the search term “CD player.” Instead, you would select keywords that are targeted to strictly to MP3 players.

 

Before you even start your campaign you need to use the Google keyword tool ( or something similar) to determine what your keywords should be.

 

The Google keyword tool can be found here:

https://adwords.google.com/select/KeywordToolExternal

 

This careful planning will help you earn money instead of losing money.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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Article Marketing Traffic | Your Profile

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is YOUR PROFILE

 

This is something that many article marketers forget about. If you don’t set up your profile, people are going to be less likely to trust you. The more people trust you, the more likely they are to go to your website. Setting up a profile might seem trivial, but it actually has a lot to do with the kind of traffic you may receive.

 

This doesn’t mean you have to give away a lot of information about yourself. But it does help prove yourself as an expert. Remember — people visit the article directories frequently. If they start to like your writing they may subscribe to your articles (an option available at many directories). Your chances of them doing this greatly increases once you’ve added information and a picture to your profile.

 

Quite frequently if a person finds ONE article they like that you’ve written, they’ll seek out others. However, if they go to your profile to do so, and there’s no picture, they may lose trust that you’re a real person with a real business.

 

No, this doesn’t really help your search engine rankings (unless the directory allows a website link within the profile) but it does help with article directory visitor trust.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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Article Marketing Traffic | Competition

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on COMPETITION.

 

You know what you are doing to generate traffic, but it can be even more helpful to know what your competitors are doing. This is especially true if you know of a website that is ranking especially high in the search engines. You can map what they’ve done based on their articles, and tweak their strategies to perfection for your own uses.

 

For example, if you go to ezinearticles.com and search for the most viewed articles in your niche, you can usually determine what other websites are doing to rank so highly.

 

  • You might take a look at the keywords they’ve used in the title.

  • Notice the way they’ve crafted their article.

  • Examine the resource box.

  • You can also look at their profile and see just how many articles they have submitted.

  • Check out the website they are linking to as well.

 

That way you can find out their search engine rankings in Google to get a feel for what these rankings are doing for them.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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Article Marketing Traffic | Brand Yourself As An Expert

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

 Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on BRANDING YOURSELF AS AN EXPERT.

 

One of the best perks about writing a lot of articles is that people start to recognize you as an expert. This is an excellent thing for you, because it means you’ll get a lot more traffic to your site. In fact, if people are impressed enough by what you have to say and what they find at your website you’ll discover that more and more people start to link to you and recommend you to others. When this happens, it becomes like a snowball effect of traffic.

 

The fact of the matter is, you are an expert because you’ve written so many articles and you know so much about the topic. That’s another reason why it’s so important to take advantage of the author’s resource box, because it really helps to brand your website and your name.

 

That way people start to recognize you as the authority.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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Article Marketing Traffic | Don’t Give It All Away

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on DON’T GIVE IT ALL AWAY.

 

A common mistake that many people make when they are using article marketing as a form of traffic generation is giving away too much information in the article body. That doesn’t mean that you don’t want to offer quality writing to your readers, but your main goal is to get them to visit your site.

That’s why you’ll want to write your articles to entice the reader. A good way to make this easy is to follow the A.I.D.A format of writing articles. This stands for attention, interest, desire, action.

 

A. This means you want to capture their attention first with a compelling headline and a great opening.

 

I. Then, you want to maintain their interest by showing them how important what you’re about to say is.

 

D. Next, you’ll want to increase their desire for visiting your website. You can do this by handing out a solution or piece of information, but indicate that you have addressed the rest of the information on your site.

 

A. This is a great way to get people to click on your author’s resource box — the action you want — and to get more people to visit your website.

 

It’s not at all uncommon to get a click-through rate of around 40% if you use the AIDA method.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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Article Marketing Traffic | Your Content

 It’s Wednesday and that means it’s time to put on our Traffic Hats!

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on YOUR CONTENT.

 

Since your main goal is to get more traffic, you’ll want to use your content in as many different ways as possible. It’s no use to just write an article one time, submit it to one directory, and expect to get traffic. It’s a much better use of your time to use your content in more than one way. After all — you still own the article.

 

In fact, many people are finding that it actually increases their rankings greatly if they use the same article at more than one article directory. There is some debate about this, so you might find that you want to rewrite it a little bit before submitting it to another directory. Still, this saves you a lot of time.

 

The one article submission service that has grown to get a lot of respect over the years is www.articlemarketer.com. They offer a free trial. Definitely worth trying just for that reason.

 

Beware signing up with other services until you check them out. These three are respected and updated constantly.

 

You should also take the content that you submitted to the directories and put it on your own website. This updates your site and shows the search engines that you are constantly adding new content. Adding new content often helps you get “spidered” (visited by the search engines) more frequently. The more frequently you are spidered, the faster you can rank for new content and the faster you can make money.

 

It’s true — content really does make the web go round. The more content you have on your websites, the more chances you have to get traffic. People are on the web to find information so be sure to offer them lots of quality articles on your websites.

 

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

 

Make it a great day!

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