Knowing Your Customer

Meet Norm. He’s Your Customer Avatar. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker, Management Consultant If you want to become a top performing company you first need to have an in-depth understanding of who your ideal customer is. Doing so will make it much … Read More

Attracting Your Ideal Customers and Dream Clients

Having a clear understand of who your ideal customer is will make your marketing and sales a a great deal easier. One of the biggest mistakes new marketers make is trying to be everything to everyone. Trying to please everyone is a surefire way to business failure. The key is to become an expert at one thing, in one area. … Read More

Polarize Your Audience to Create Raving Fans

One of the secrets to effective marketing is to polarize your audience. “You need to polarize to magnetize”. That is, create lovers and haters, not couldn’t care-lessers. That way you attract the ultimate “herd” that resonate with you, agree with your beliefs, and become your raving fans. It’s like the Nissan Cube car. I absolutely hate the look of that … Read More

List Building 2015 Style!

A lot of things have come and gone over the years within the Internet Marketing community but the ONE thing that still remains strong is email marketing. In fact, to date email is STILL the number one most effective form of direct response marketing. Check out these stats. Email just flat out works. Which is why list building is KEY … Read More

Free Landing Page Templates and 9-Point Checklist

We all know that building a highly responsive email list is the number one biggest asset you can have in your business. The challenge for most however is building that list! Before you can do so there are a few things you need to have in place. Including a high converting landing page. So to help you out, I just … Read More

Facebook Versus Email

The BIG Facebook fallacy… Are you getting the wool pulled over your eyes? With all the hoopla about Facebook and the plethora of social media sites it wouldn’t surprise me. Social media has taken over so much of what we do and how we interact online. Sites like Facebook can drive OBSCENE amounts of highly targeted traffic to your site. But … Read More

SPECIAL REPORT: How To Build A Profitable Solo Ads Business

Starting from scratch, stay-at-home Dad, Anthony Tilley created a Solo Ads business and built a list of 71,000 email subscribers and a NET monthly income of $12,000 …in only 6 months. Here is a summary report revealing 7 of the things we discussed in a private interview held for my inner circle clients. 1. Find a hungry market. In marketing … Read More

Are you a narrow-minded marketer?

I agree that in most cases being called “narrow-minded” would be considered offensive. But when it comes to marketing it’s a different story. I’ll explain why in just a minute. But first quickly ask yourself this… How many marketing messages have you been exposed to in the last 7 days? How many pitch emails have you read in the last … Read More