Are you a narrow-minded marketer?

I agree that in most cases being called “narrow-minded” would be considered offensive. But when it comes to marketing it’s a different story. I’ll explain why in just a minute. But first quickly ask yourself this… How many marketing messages have you been exposed to in the last 7 days? How many pitch emails have you read in the last … Read More

Expert Series 3 of 3: How to Become a Recognized Authority in Your Field

This is the third part in our three-part installment of becoming an expert. How can you become a recognized authority in your field?  Do you even have a “field”?  If you’re not sure, consider the books you read. If you have read two or more books on a given subject, you already know more than 95% of the population on … Read More