This is the third part in our three-part installment of becoming an expert. How can you become a recognized authority in your field? Do you even have a “field”? If you’re not sure, consider the books you read. If you have read two or more books on a given subject, you already know more than 95% of the population on … Read More
Today marks the beginning of a three part series on the benefits of being an expert. As you’ll see, it’s a hugely important topic and definitely something you should consider in your own business… Tiger Woods is an expert golfer. Julia Roberts is an expert actress. Bill Gates is an expert businessman. Does this mean that you have to be … Read More
If you wanted to buy the best quality coffee, would you go to Starbucks or McDonald’s? Both sell coffee, but which one should be the best? That’s right. Starbucks. Because coffee is their area of expertise. It’s who they are. It’s what they do. It’s all they sell. They have positioned themselves as coffee experts, so people are willing to … Read More
