One of the secrets to effective marketing is to polarize your audience. “You need to polarize to magnetize”.

That is, create lovers and haters, not couldn’t care-lessers.

That way you attract the ultimate “herd” that resonate with you, agree with your beliefs, and become your raving fans.

It’s like the Nissan Cube car. I absolutely hate the look of that thing. Yet others love it.

And that’s the point. Because nobody LOVES a cream color Nissan Versa right? Even if you have one I’m guessing you’re not a raving fan that runs around ranting to all your friends how awesome it is and how they need to get one too.

To be successful in the game of marketing you (your product) needs to stand out.

So here’s the thing…

In theory I completely agree with this but in practice, I kinda struggle with it.

I’ll tell you why I struggle with it later. But first tell me, what are your thoughts on “You need to polarize to magnetize”?

Get in on the conversation here.