Ok – so I know we’re talking a LOT about video… but there’s a REASON for it…. if you’ve not noticed:  we talk about it because it WORKS!

Laughter - the result of being funny!

Have you ever watched America’s Funniest Home Videos? There is a reason this show is so popular – it’s funny!  People love to watch other people in funny situations. Heck, we even get a kick out of watching animals in humorous situations. How many times have you opened your email inbox to find funny video clips emailed to you by friends?

Learn from this. Humor is the number one way to get your video passed around. So if you can, add a little humor to your videos.

If you can’t be funny, consider being shocking. Shocking videos and stories are what quickly become ‘remarkable’. We can’t wait to tell all our friends about these things. “Oh my Gosh! Jeff, did you hear about…”

Secrets are also a fabulous way to peak someone’s curiosity. People also love to share secrets. So add some secrecy to your videos whenever possible.

Secrecy also can dramatically increase the amount of traffic your website gets if you use it right. Here’s the ‘secret’…

The job of your video is to tease your viewers just enough that they become overwhelmed with curiosity. As soon as you have their curiosity, end your video!

That’s right — end it. Then, tell them where to go to see the rest of it or get the answer to their now burning question. Tell them to visit your web site!

All you need to do is add your URL at the end of the video along with a strong reason for the viewer to come to your web site. I recommend that you use an easy to remember and spell domain name to help increase successful visits.

On your web site you could include more videos, related content, Adsence ads, and (my personal favourite) an opt-in form to collect their email address.

Viral Video Marketing is the next phase in interactive word-of-mouth marketing that has the potential to drive tons of targeted traffic to your website(s). Remember to keep your videos short and original by showing off your personality in order to help increase the pass-along ‘buzz’ factor.

In short, here are five ways to make your video ‘buzzworthy.’

1. Adding Some Humor
2. Making it Unusual
3. Sharing a ‘Secret’
4. Being Remarkable
5. Being Controverial

Above all, be orginal!