Email’s come a long way since the Wild, Wild West days of 2006 when I authored the #1 Best Seller “Lucrative List Building”.

Back then you could pretty much do what you wanted and made bank.

Then ‘spam scores’ and junk mail folders came to town. Like Clint Eastwood in a Western, everyone was forced to sit up and take notice.

Open rates went down, click-thru rates went down and our attention spans were shot to bits.

Email certainly ain’t dead but…

What do you do?!

Simple.

You break from the herd, zig when they zag and remember that time and technology change but…

… people don’t.

Our psychology, emotional and basic needs are the same now as they were hundreds or thousands of years ago.

Now to me, the best kept email marketing secret is the one everyone overlooks because it’s dead simple and easy.

So, for the sake of your bank balance, don’t ignore this and learn to:

“Speak in your own voice”

Now I don’t care if you’re a guy with a ladies pen-name in the pregnancy niche. You need to be different and connect with your subscribers.

And the best, not to mention easiest way, is to speak with your own voice.

Let your personality shine and, yep, just like the real world some people won’t like you.

The rest on the other hand, and this is the important bit, will like you while a small pro-portion will LOVE you.

When you speak to everyone, you speak to no one. If you don’t share opinions you’re nothing but a grey-assed politician telling everyone what they want to hear.

Be yourself and let your voice shine through.

Seriously. A simple tip but it’s a BIG thing that will separate you from the crowd and make writing your emails a whole lot easier.

Next we’re going to talk MWR. The most important thing you need before writing an email.

Talk soon,
Glen Hopkins

P.S. Like this rant? Want more? Click here.