It’s Wednesday and that means it’s time to put on our Traffic Hats!

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on CONTENT BIDS.

In addition to showing up at the top and right side of the search engines for paid ads, you can also choose to show up inside other people’s website content.

You’ve probably heard of Adsense. This is when web publishers (website owners and bloggers) put Google’s ads in their content.

Where do you think those ads come from? You guessed it. Adwords. So, yes, you can be on the other side of things and display ads on other people’s sites.

This is called “content bids” and is a separate option in your Adwords dashboard.

There are benefits to doing this. Content bids can give you more traffic, especially since the ads show up among targeted niche content. Oftentimes, you can get content bids very inexpensively.

Before you decide to jump on this, consider the main drawback to content bids, too. That is that the people who are reading web content may not be looking to buy things. They may not be in as much of a “shopping” mentality as those searching on the search engines would be.

Many people choose not to turn on the content bids in order to save money. You’ll have to test to see if it works for you and is worth your money.

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

Make it a great day!