ATTENTION SOLO AD BUYERS:
8 Common Mistakes That Are Costing You Clicks, Cash, and Opt-ins
Buying solo ads can be one of the best, and fastest ways to build your email list and make more sales. But you can quickly lose your shirt if you don’t know what you are doing. And still worse, be left shouldering 100% of the risk.
With this in mind, I put together the following report to help shed some light on 8 common mistakes that solo ad buyers repeatedly make costing them clicks, cash, and opt-ins.
Mistake #1: Not knowing your metrics.
One of the most common mistakes solo ad buyers make is worrying about paying too much per click. But for savvy marketers who know their metrics, their cost per click (CPC) is of little concern.
Think of it this way. If you owned a “Golden Egg” vending machine that spit out $1.10 every time you put $1.00 into it, how many dollars would you put into it?
I’m guessing you’d jamming in dollar bills all day and night right?
The vending machine represents your sales funnel. And if you study your metrics and test, test, test, you will eventually be able to turn your funnel into your very own “Golden Egg” vending machine!
And by studying your numbers you will quickly be able to determine how much you can afford to pay per click, while still turning a profit.
Mistake #2: Letting the solo ad vendor write your swipe copy.
The main objective of most solo ad vendors is to get clicks. That’s how he gets paid.
Therefore he’s going to want to write his own email copy. Typically that copy will be short and punchy offering something, great (but generic) interest to his list.
For example, “Click here to discover how a complete newbie made $4,261 in 72 hours”
That is considered “blind copy” because it gives the reader no specific details on what he will see after he clicks the link. In other words, you’ll get a click, but not a targeted, pre-sold prospect.
On the flip side, your main objective should be to get targeted clicks from pre-sold prospects. That way you have a better chance of making a sale.
And to get that kind of click your email usually needs to be a little longer. That way you have a chance to share with the reader more details about the offer that they will see after clicking the link.
In affect, you are pre-selling the prospect. Doing so will result in much better quality clicks and leads.
So be warned…
If a solo ad vendor insists on writing your entire email swipe copy for you, run the other way.
That said however, it is understandable and acceptable in my opinion if he requests to rewrite your swipe copy to make it sound as though it was actually written by him, in “his voice”. In fact, doing so can help overall conversions.
Oh, and a second warning…
Many of the solo ad vendors who insist on writing their own copy in entirety, will actually just toss your link into a link rotator. Then they mail the same generic swipe copy with one rotator link in the email that points to multiple landing pages. This is a surefire way to get crappy clicks!
Mistake #3: Driving paid traffic to an under performing landing page.
The objective of your landing page is heighten the prospects desire to learn more about your offer, and of course opt-in.
The higher you can get your opt-in conversion rates, the better. Higher conversion rates equate to you paying less per subscriber. And of course, more opt-ins means more eyes on your offer!
Knowing this then, it’s key to have a high performing landing page that converts a larger percentage of your visitors (clicks) into subscribers.
Do do that you absolutely must split test your pages and know your numbers. I’ll talk more about this (and how you can get it done for you) in a moment.
Mistake #4: Neglecting to create a self-liquidating offer.
It is actually possible to build your list and drive paid traffic to your website for “free”.
What you want to do is offer your new found subscribers a low ticket, special one time offer immediately after subscribing.
Since the new subscriber doesn’t know you from Adam, it’s important that your special offer is of great value, and set at a low ticket price. This minimizes their risk and creates a low barrier of entry.
Your objective here is to make enough selling your low ticket product to offset the costs of your traffic. Thus your “self-liquidating offer” pays for your traffic.
To increase your chances of breaking even and even turning a profit, consider adding additional upsell and downsell offers to your funnel. Oh, and having an email follow up sequence in place is essential!
Mistake #5: Buying “third world” clicks.
Unfortunately, not all traffic is created equal. The internet is worldwide and many of the people that see your offer and click on your link will be from different countries. Studies and statistics have proven time and time again that the best traffic (people most likely to buy) come from top tier, or T1 countries.
Therefore, it’s important that when you purchase solo ad traffic, the majority of the clicks you purchase come from top tier countries. These geo-targeted countries include, United States, United Kingdom, Canada, Australia, New Zealand and Ireland.
Mistake #6: Not testing and tracking.
If you’re not testing and tracking all your metrics, you’re literally flying in the dark!
There is absolutely no way to improve your opt-ins and sales conversions without tracking.
Thankfully, good solo ad vendors will track your traffic for you and send you the results. Still however, you need to do your own. So make sure you stay on top of testing and tracking your clicks, landing pages, sales pages, checkout pages, etc.
Mistake #7: Not knowing who to trust.
The solo ad industry, to a larger extent, has become an over-saturated market place with a great deal of “traffic incest”.
All too often solo ad vendors buy, sell, and swap traffic with each other in order to build their lists. This isn’t necessarily a bad thing to do. However, if it’s the only way they are building their list, it means that the people clicking your link have probably clicked a thousand other solo ad offer links before.
In other words, they are click happy freebie seekers. Not the kind of people you want clicking your link! Knowing this you want to find solo ad providers who build their email lists via various forms of traffic.
Of course you’ll never know for sure how any of them build their lists. Which means the best way to find quality solo ad vendors is via word of mouth.
Ask around, join Facebook groups like “Solo Ads Results” and look for testimonials from previous happy customers.
Mistake #8: Taking on 100% of the risk.
The most common and costly mistake that the vast majority of solo ad buyers make is taking on 100% of the risk.
And it’s not your fault. The common practice in the traffic marketplace is NOT to offer any sort of guaranteed results whatsoever. That means 100% of the risk on you the customer, and 0% of the risk is on the vendor.
This seems kind of unfair don’t you think?
I sure do. And this is where I stand WAY out from the crowd.
You see, I don’t believe that you the buyer should shoulder 100% of the risk. And that is why when you buy a Purchase Protected Solo Ad Package for me, I will guarantee how many unique clicks you’ll get and many opt-in leads he will get.
If you’d like to remove the risk in buying solo ads visit me at t1Traffic.com to schedule your risk free solo ad today.
Talk soon,
Glen Hopkins
International #1 Best Selling Author
of Lucrative List Building
t1Traffic.com
