Solo ads are a great marketing choice, ideal for building your list and instantly drawing massive amounts of targeted traffic. If you don’t already know, solo ads are essentially advertisements in other people’s newsletters. So you purchase an advertisement and the provider sends it out to their e-mail list in the form of a recommendation. This can be hugely effective because if the provider has managed his list correctly, they’re going to have a trusting relationship and it’s because of that that this recommendation, or implied endorsement, is going to be worth so much more to you than other, more impersonal forms of advertisement.

So if you want to get started with solo ads, remember to do your research. Purchasing from the first provider you come across is unlikely to give you the best start; get in touch with any potential providers first and ask a few basic questions such as:

• How big is your list?
• Where do you get your traffic?
• How many clicks do you send on average per mailing?
• Where are those clicks coming from?
• What are the interests of your list; do you have any sub-lists for certain specialities?

A basic formula for solo ads begins with a short, punchy and to-the-point e-mail copy sent to the provider’s list. The e-mail links to a squeeze page, where they have the opportunity to opt in to your list and possibly make a small purchase. Your follow up e-mails should focus on value at first; give them good quality content without a hard sell to gain trust, and then slowly introduce the product promotion.

This is, of course, simply a short introduction to solo ads, there’s a lot more to it. If you’re interested in learning how to drive tens of thousands of laser-targeted leads to your offer and onto your email list visit t1traffic.com