It’s Wednesday and that means it’s time to put on our Traffic Hats!

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is ANCHOR TEXT.

Since you’re going to have your link in your signature file as you make posts in the forum, you’re going to want to make sure it contains the right anchor text. As you learned earlier, having anchor text that reflects your targeted keywords is a great way to boost your site’s rankings for that keyword in the search engines.

For example, if I wanted to rank for the keyword “cat food” in Google I would make sure that my forum signature file had “cat food” as the anchor.

Keep in mind that you’re not just getting one backlink for all the posts you’ll make. You’re actually going to get a backlink each time you post. This can have a massive effect on your search engine rankings, which is another reason to become active and involved in a highly ranked forum.

You should also know that if there are too many backlinks coming in with the same anchor text it raises a red flag for Google. Their algorithms can figure out when people are trying to game the search engines so they guard against this.

That’s why you might want to join a few good forums, so that you can have a different anchor text for each signature file you have.

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

Make it a great day!