It’s Wednesday and that means it’s time to put on our Traffic Hats!

Traffic is the life blood of your business. In order to build a thriving online business it’s essential that you get eyes on your site! Today’s traffic tip is on DON’T GIVE IT ALL AWAY.

A common mistake that many people make when they are using article marketing as a form of traffic generation is giving away too much information in the article body. That doesn’t mean that you don’t want to offer quality writing to your readers, but your main goal is to get them to visit your site.

That’s why you’ll want to write your articles to entice the reader. A good way to make this easy is to follow the A.I.D.A format of writing articles. This stands for attention, interest, desire, action.

A. This means you want to capture their attention first with a compelling headline and a great opening.

I. Then, you want to maintain their interest by showing them how important what you’re about to say is.

D. Next, you’ll want to increase their desire for visiting your website. You can do this by handing out a solution or piece of information, but indicate that you have addressed the rest of the information on your site.

A. This is a great way to get people to click on your author’s resource box — the action you want — and to get more people to visit your website.

It’s not at all uncommon to get a click-through rate of around 40% if you use the AIDA method.

Remember action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.

Make it a great day!