If there is one thing you’ve heard me say over and over again it’s, “TEST, TEST, TEST!”

Think about it…

If you’re not testing, how do you know if your marketing efforts are working? You don’t! You’re literally flying in the dark and potentially throwing all your advertising dollars down the drain.

Here is a prime example.

I set up a simple A/B split-test testing two video sales letter pages. Both pages were identical other than where I placed the delayed order button.

On page A the order button appears BELOW the video…

On page B the order button appears ABOVE the video…

The Results?

Page A converted at 5.7%

Page B converted at 31%!

Let’s Do The Math…

The price of this offer is $38.00 per month.

That means for every 100 visitors to Page A, I make 5.7 sales ($216.00)

And for every 100 visitors to Page B, I make 31 sales ($1,178)

…that’s $962 more dollar in my pocket 🙂

But it gets even better…

This product has a monthly RECURRING fee of $38.00

And on average these customers continue paying for 7 months.

So…

With Page A my projected profits are $216 x 7 = $1,512

With Page B my projected profits are $1,178 x 7 = $8,246

That’s a $6,734 MORE dollars in my pocket because of ONE simple A/B split-test.

So let me ask you…

Are YOU split-testing?

Talk soon,
Glen

P.S. There are many great A/B split test scripts out there that you can use to do this. I like and use ClickMagick because it is EASY and has a great deal of functionality.

P.P.S. Another proven way to make more sales is to get more eyes on your offer. And the easiest way to do that is increase the conversion rate of your landing page. Here’s a landing page template you can download that can potentially double your conversions.