How To “Manufacture” Higher Prices

The fastest way for any business owner to boost their profits is to increase their prices. Doing so has the power to quickly double, triple and even quadruple your income.

Yet many business owners neglect to do the obvious for fear that their customers will run the other way.

And for that reason, in this report I’m going to share with you 6 shockingly simple ways to increase your prices and sell premium offers without customer resistance.

In this post, I’m going to explain the 4th way. Are you ready? Here it is…

Rarity

This method is closely tied to the method of Exclusivity that we discussed last.

Here’s a painting that most everyone recognizes…

selling high ticket

Vincent van Gogh, The Starry Night

It’s Vincent van Gogh’s, The Starry Night. Some people say it’s safe to estimate the value of The Starry Night at over 100 million dollars. Of course, if you prefer, you can pick up a printed copy for under $100.

So what makes this 100 million dollar original masterpiece worth so much more than the 100 dollar print poster? Well I can assure you it’s not the cost of the canvas it was painted on! What makes it’s value at so much higher is it’s rarity. The original is a one of a kind. And people attach more value to things that are limited in availability.

But did you know that scarcity and rarity can be manufactured?

Perhaps the most impressive example of creating an artificial demand for something can be seen in the diamond business. Diamonds are not rare. In fact, they are stockpiled in mass quantities by diamond companies and carefully doled out in limited quantities to keep the prices artificially high.

They key takeaway here is that when something appears to be scarce, there is almost always a higher demand. Which by the way, is why limited-time offers do so well.

So how can you inject rarity into your business?

Can you offer something that you have never offered before and may never offer again?

Can you offer a limited-time, once-per-year only opportunity for your customers to join your mastermind?

Now that you’ve read this step, and visualized yourself doing it, let me ask you a question…

What do you think your business would look like if you offered your own premium packages and actually did all this stuff? Do you want to find out?

If you’re really committed to maximizing your profits by selling your own irresistible high-ticket offer, I would be happy to walk you through all the steps to double, triple or even quadruple your income.

Click here to see how.

Talk soon,
Glen Hopkins

P.S. While you’re here, have a listen to what Bill has to say…

“6 Shockingly Simple Ways To Increase
Your Price Without Resistance”

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